Pre-rolls are one of the fastest-growing product categories in legal cannabis, thanks to pure convenience: no grinder, no rolling tray, no fuss. Market data shows pre-rolls outpaced other categories for growth between mid-2023 and mid-2024, driven by new formats and “step-up” options that feel premium but remain easy to use.
Infused Pre-Rolls Lead the Pack
Infused joints—flower boosted with concentrates like kief, live resin, or rosin—have become the segment’s sales engine. Across multiple mature markets, infused SKUs now account for about half of all pre-roll sales. For on-the-go use, a single infused half-gram can deliver the desired effect quickly without committing to a full gram. Popular brands include Jeeter’s infused half-gram “Baby Jeeters” and Stiiizy infused joints, both known for potency and flavor.
Single 0.5 g and 1.0 g Sticks for “Quick Outs”
When portability matters, consumers often choose single half-gram or full-gram cones. Research found that full-gram singles are the most common purchase, with half-grams a close second—both easy to slip into a pocket tube. Brands like Lowell Herb Co. and Dogwalkers are especially popular: Lowell for its clean organic flower, and Dogwalkers for perfectly portioned half-grams that align with quick-use needs.
Multi-Packs for Weeklong Ease
If you want to “buy once, be set,” five- and ten-packs are the go-to. They appeal to consumers who prefer predictable dosing and minimal prep. Brands such as Pure Beauty’s five-pack minis and Old Pal’s shareable packs have become staples. They provide consistency, good value, and enough supply to get through a busy week.
Feature Upgrades That Travel Better
On-the-go customers increasingly look for extras like glass or wood filter tips, even burns, and kief-coated or resin-infused options. Products such as Sublime’s Fuzzies (flower with kief and oil) and Connected’s live resin-infused joints showcase how brands are making pre-rolls more potent and portable. Glass-tipped cones from Field also stand out for smoother draws when you’re lighting up during a walk or outdoor event.
Why This Category Keeps Winning
Pre-rolls are “frictionless.” They eliminate prep time and decision fatigue, and they’re easy to share. Analysts tie the category’s rise to broader consumer patterns: reliability and repeatable experiences. In mature markets like California and Nevada, pre-rolls command significant share, with brands competing to deliver better potency, packaging, and pricing.
Quick Buying Tips
- For speed: Choose 0.5 g singles like Dogwalkers Mini Dogs—fast to finish, easy to pocket.
- For busy weeks: Grab a five-pack like Pure Beauty’s minis or Old Pal’s shareables.
- For fewer puffs, more punch: Pick an infused option like Baby Jeeters or Fuzzies.
- For smoother travel: Look for glass-tipped pre-rolls from Field or filter-enhanced joints.
Bottom line: the most popular on-the-go pre-rolls combine portability with high, predictable performance—singles or small multipacks, increasingly infused, and built with better tips and papers. That adds up to quick light-ups, reliable effects, and zero accessories required.